Most of us will be familiar with facebook and many of us will be using facebook to promote their own business. Facebook is a really good platform to publish your brand and get customers. But is it good enough to be used as your main website ?
Here are some of the advantages of facebook page
- Its free
- Its easy to maintain
- Instant result
But at the same time there are lot of drawbacks as well, for example when google came up with their email service for business (google apps for work) it was free up to 500 email ids, then they reduced it to 100 then to 10, now its no longer free. I am not saying that facebook is going to charge you from today, but I am saying that they could. Some of the drawback points of facebook page that I have noticed are as follows,
- Very less customization option
- Ownership issue (this includes images & content)
- Feedbacks and comments could be negative as well
- Competitors are also on the same platform
- No ecommerce support (payment gateway)
- Can’t personalize of completely brand it, its always www.facebook.com/your_company_name
On the other hand a dedicated website can cover all the weakness of facebook page and give you more. You have complete control over your website, you could sell and collect payment via your website. Collect email of your customers, publish blogs, you can use branded email email@your_companey_name.com .
Conclusion
Definitely there are some advantage of using a facebook page, but at the same time you can never replace your dedicated website with a facebook page. All your business services, new products, blogs , images etc has to go to your website first the you should be publishing your updated website pages on the facebook page so that once the potential customers click on that facebook link it will take them to your website with all your product or service details and most importantly away from the other competitors pages on facebook.
